Robot Insurance And The Knocking At The Gate In Macbeth

I was reading this story from Insurance NewsNet about an online insurance business that is using humorous videos as a promotional tool.  One of the video links is to one of the great, great fake commercials from Saturday Night Live, the one with Sam Waterston pitching Old Glory robot insurance: "Robots are everywhere, and they eat old people’s medicine for fuel."  

Using humor as a parenthesis can actually be a very sophisticated technique.  No one has ever made this point better than Thomas De Quincey in one of the greatest and most famous essays in the English language, On The Knocking At The Gate In Macbeth (scroll down a bit when you get to the link).

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