This is a very interesting story from Suzanne Vranica of the Wall Street Journal about the lengths other insurers are going to try to find a gimmick as memorable as Geico’s gecko. This story would, of course, tend to explain the existence of such failed stratagems as the CNA Polkaboys.
Other Insurers Struggling To Come Up With Advertising As Effective As Geico’s Gecko
Filed under Industry Developments
I don’t have to worry about that…my company has decided that if they advertise, it will be weird Euro-like stuff…sigh, I almost wish we had the polka boys…almost.