Other Insurers Struggling To Come Up With Advertising As Effective As Geico’s Gecko

This is a very interesting story from Suzanne Vranica of the Wall Street Journal about the lengths other insurers are going to try to find a gimmick as memorable as Geico’s gecko.  This story would, of course, tend to explain the existence of such failed stratagems as the CNA Polkaboys.

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One Response to Other Insurers Struggling To Come Up With Advertising As Effective As Geico’s Gecko

  1. I don’t have to worry about that…my company has decided that if they advertise, it will be weird Euro-like stuff…sigh, I almost wish we had the polka boys…almost.