More adverse reaction to the Florida insurance fix

As this story in the Florida Times-Union points out, insurance companies continue to announce they are dumping homeowners insurance policies in the state.  A state law that will take effect January 1 will require insurers that offer homeowners policies in other states to also offer them in Florida, but no one can tell them what their underwriting guidelines need to be.  And in the meantime, expect a growing number of insurers to non-renew existing policies.

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One Response to More adverse reaction to the Florida insurance fix

  1. PURE ( is a new carrier ENTERING the Florida market for homeowners coverage. PURE’s focus is on newer well-protected homes in the coastal counties with a replacement value (coverage A) of 1mm or greater. It is worth noting that PURE is structured as a reciprocal exchange just like USAA.